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https://i.vimeocdn.com/video/1790931731-b253b2a28407f5efa7cd41ca5845d59fca64762d9fac4eba3596aec36e825cfc-d

CREATIVE DIRECTOR + VISUAL STORYTELLER

Creating impactful visual language that ignites, innovates and rethinks the roadmap to design solutions.

Find out more
User Interface Design

HUMMER EV, UI DESIGN

Over a year and a half, I worked with my team (at Perception) and the amazing folks at GM to design the Human-Machine Interface for GM's newest flagship electric vehicle: The Hummer EV. An innovative and revolutionary vehicle that is far ahead of it's time. 

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Digital/Event Design

sxsw, EVENT DESIGN

One of the nation's biggest conferences - celebrating art, music, entertainment and technology. SXSW hails annually from Austin, Texas. For the 2022 and 2023 renditions, I was appointed the task of designing  digital and printed assets for social media & various events being hosted by Sportico and its partners.

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UI Design

2024 Ford mustang

One of the world's most iconic vehicles, with decades of heritage and a standard of performance mixed with style - I was honored to work alongside the team at Ford and Perception to strategically design and develop the UI for the company's latest rendition of the vehicle. 

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Packaging, Branding

Revlon, Packaging Design

Serving as the Studio Manager for all Design & Print Production. I lead a talented team with conceptualizing, designing and the execution of brand strategy and packaging deliverables across Revlon's robust portfolio of brands; spanning skincare, fragrance and wellness. 

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CREATIVE PARTNERS

AREAS OF EXPERTISE

UX/UI DESIGN

BRAND IDENTITY/DEV

BRAND IDENTITY/DEV

BRAND IDENTITY/DEV

BRAND IDENTITY/DEV

BRAND IDENTITY/DEV

ADAPTATION

BRAND IDENTITY/DEV

PACKAGING DESIGN

PACKAGING DESIGN

DIGITAL ASSET CREATION

PACKAGING DESIGN

DIGITAL ASSET CREATION

DIGITAL ASSET CREATION

DIGITAL ASSET CREATION

PRINTED COLLATERAL

DIGITAL ASSET CREATION

DIGITAL ASSET CREATION

EXPERIENTIAL DESIGN

WORKFLOW OPTIMIZATON

EXPERIENTIAL DESIGN

SOCIAL MEDIA

WORKFLOW OPTIMIZATON

EXPERIENTIAL DESIGN

WORKFLOW OPTIMIZATON

WORKFLOW OPTIMIZATON

WORKFLOW OPTIMIZATON

Lorenzo is based in the Charlotte, NC Area. He consults and contributes to teams across the U.S.

Email: lorenzogordondesigns@gmail.com

LinkedIn: Profile 

Copyright © 2025 Lorenzo Gordon Designs - All Rights Reserved.


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