GENERAL MOTORS - HUMMER EV HMI/UI DESIGN
Project Details
Over a year and a half, I worked with my team (at Perception) and the amazing folks at GM to design the Human-Machine Interface for GM's newest flagship electric vehicle: The Hummer EV. An innovative and revolutionary vehicle that is far ahead of it's time. Our team conceptualized, designed and animated the assets for the vehicle's entire interface.
Every detail in the Hummer EV UI was designed to empower and inspire drivers to push the limits of exploration on the road with this highly advanced vehicle. The shape language, linework, and animations are carefully considered to reflect the vehicle’s futuristic design and incredible capabilities.
Contribution
Lorenzo was fortunate to collaborate with team members internally (at Perception) and at General Motors. Lorenzo's specific role on this project was Director of Production Design.
Lorenzo was hands-on with the creation of the UX, UI Design and, Production Assets and occasionally participated in 2D Animation.
