now, here's a little about me

I’m a marketing and brand strategy leader who has spent nearly two decades at the intersection of creativity, digital experience, and business growth. My background spans creative direction, content strategy, UX, campaign development, and cross-functional leadership—but the through-line has always been the same: building brands that move people and deliver measurable results.

I’ve led large-scale rebrands, website relaunches, editorial and social content ecosystems, and integrated marketing campaigns that have driven engagement, increased conversion, and modernized the way organizations communicate. I work closely with executive teams to turn insights into strategy, strategy into storytelling, and storytelling into business impact.

What sets me apart is the ability to blend creative vision with data, operational efficiency, and a high-performance leadership style that elevates teams. Whether shaping brand identity, architecting marketing campaigns, or leading digital transformation, I bring a holistic approach that’s rooted in clarity, collaboration, and measurable outcomes.

My forward thinking and collaborative attitude has afforded me the opportunity to be a part of and lead some amazing teams. I am excited to evolve deeper into this fast paced and ever changing industry. I will utilize my expertise to contribute and further elevate the business and nurture the creativity of like minded professionals.