
Lorenzo is an award winning marketing and brand strategy leader who has spent nearly two decades mastering creative direction, content strategy, UX, campaign development, and cross-functional leadership. But the through-line has always been the same: building brands that move people and deliver measurable results.
Creating impactful visual language that ignites, innovates and rethinks the roadmap to design solutions.













Over a year and a half, I collaborated with the amazing leaders at General Motors to design the Human-Machine Interface Experience for their newest flagship electric vehicle: The Hummer EV. An innovative and revolutionary vehicle that is far ahead of it's time.

One of the nation's biggest conferences - celebrating art, music, entertainment and technology. SXSW hails annually from Austin, Texas. From 2022-2025 I collaborated with their team to develop digital, experiential and, printed assets for various events being hosted by Sportico and its partners.
One of the world's most iconic vehicles, with decades of heritage and a standard of performance mixed with style - I was honored to work alongside the team at Ford and Perception to strategically design and develop the UI for the company's latest rendition of the vehicle.

Serving as the Studio Manager for all Design & Print Production. I lead a talented team with conceptualizing, designing and the execution of brand strategy and packaging deliverables across Revlon's robust portfolio of brands; spanning skincare, fragrance and wellness.
Elana Frazier, MSPM
Email: lorenzogordondesigns@gmail.com
LinkedIn: Profile
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