ART DIRECTOR + CREATIVE CONSULTANT

Creating impactful visual language that ignites, innovates and rethinks the roadmap to design solutions.

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new case study - COMING SOON

WX3 Event Branding & Set Design

For the second consecutive year, I served as Creative Director and Lead Designer for Sportico's annual event centered around the impact of women in the sports industry. Check back for details on the set design process and more images of the final output.

Video Courtesy of Sportico

UI Design

FEATURED PROJECT - 2024 Ford mustang

One of the world's most iconic vehicles, with decades of heritage and a standard of performance mixed with style - I was honored to work alongside the team at Ford and Perception to strategically design and develop the UI for the company's latest rendition of the vehicle.

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Digital/Event Design

Featured project - sxsw EVENT DESIGN

One of the nation's biggest conferences - celebrating art, music, entertainment and technology. SXSW hails annually from Austin, Texas. For the 2022 and 2023 renditions, I was appointed the task of designing digital and printed assets for social media & various events being hosted by Sportico and its partners.

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User Interface Design

Featured project - 2022 HUMMER EV UI DESIGN

Over a year and a half, I worked with my team (at Perception) and the amazing folks at GM to design the Human-Machine Interface for GM's newest flagship electric vehicle: The Hummer EV. An innovative and revolutionary vehicle that is far ahead of it's time.

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CONTRIBUTIONS

I have been fortunate to contribute to a variety of teams and organizations. Please click the icons below to dive deeper into my journey through design and art direction.

WORK STREAMS

UX/UI DESIGN

ADAPTATION & PRODUCTION

PACKAGING DESIGN

ADAPTATION & PRODUCTION

PACKAGING DESIGN

ADAPTATION & PRODUCTION

DIGITAL MEDIA

PRINTED COLLATERAL

ADAPTATION & PRODUCTION

PRINTED COLLATERAL

BRAND IDENTITY

PRINTED COLLATERAL

Lorenzo is based in the Charlotte, NC Area. He consults and contributes to teams across the U.S.

Email: lorenzogordondesigns@gmail.com

LinkedIn: Profile

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