SXSW
The Project
One of the nation's biggest conferences - celebrating art, music, entertainment and technology. SXSW hails annually from Austin, Texas. For the 2022 and 2023 renditions, I was appointed the task of designing some digital and printed assets for various events being hosted by Sportico throughout the week. This project has been quite fun, as I have been able to design various logos, curate a visual language and aesthetics that work harmoniously with the SXSW brand as well as collaborate with some amazing individuals. Some of those assets included:
- Podcast Stage LED Graphics (Static and Dynamic) & Event Signage
- Welcome Signage
- Social Media Promotional Content (Instagram, Twitter, LinkedIn, SXSW Site)
- Printed Material (infocards, signage, pop-up banners)
Contribution
Lorenzo served as Creative Director for this initiative. Working with the internal team (at Sportico) as well as marketers, brand specialists and event managers for SXSW and its partners.
Lorenzo created digital and printed assets for this project.
