FORD MOTOR COMPANY - 2024 MUSTANG
Project Details
One of the world's most iconic vehicles, with decades of heritage and a standard of performance mixed with style - I was honored to work alongside the team at Ford and Perception to strategically design and develop the UI for the company's latest rendition of the vehicle.
Every detail was designed to empower and inspire drivers to push the limits of exploration on the road while paying homage to the rich history and heritage of this vehicle. With hundreds of customizable components and easter eggs that will please anyone - whether they are a vehicle enthusiast or a casual driver.
Contribution
Lorenzo was fortunate to collaborate with team members internally (at Perception) and at Ford. Lorenzo's specific role on this project was Director of UI & Production Design.
Lorenzo created all UI Design, Style Guides and, Production Assets.
