print design & Production - cpg
The Project
For 6.5 years, I was afforded the opportunity to work with a dedicated and talented team (at Williams Lea) to fulfill the print production needs for the Beauty & Fragrance powerhouse known as Revlon.
Serving as the Studio Manager for all Design & Print Production. I was responsible for leading the team with hands-on design execution for brand strategy and packaging design across Revlon's robust portfolio of brands; spanning skincare, fragrance and wellness. Working closely with my internal team (at WLT) and external creative and innovation teams, brand marketing, and other key stakeholders to deliver brand, product and packaging design systems that achieved acclaimed success.
Contribution
Lorenzo collaborated with team members internally (at Williams Lea) and at Revlon. Lorenzo's specific role on this project was Studio Manager - Design & Print Production.
Lorenzo was a key player with the creation of print ready production files, quality check as well as occasional prepress and 3D Rendering responsibilities.
HIGH END DESIGN FOR HIGH END BRANDS
