SPORTICO - BRANDING & DESIGN
The Project
Branding is essential to every organization's success. The visual language relayed must be one that engages, inspires, draws emotion and most of all retains the viewer to come back. I have served as Creative Director or the fastest growing digital sports news & business media outlet in the country. Launched in June 2020, Sportico (a PMC company) is the default resource for professionals seeking the latest and highest quality news and information in the $500 billion worldwide sports industry. With a robust digital platform, newsletters and events, Sportico delivers breaking headlines and analysis championing the innovation and creativity that will change not only the business of sports, but the world.
As Creative Director, I have been championed with creating and executing the look, tone and identity for all aspects of the organization. Ranging from Social Media, Digital Assets for Editorial/Breaking News Stories, Creating the Brand Identity for their rapidly growing live events department (as well as designing printed collateral and signage/staging for events) and continuing to push the boundaries of visual innovation within the sports world.
Contribution
Lorenzo collaborates with the Sportico Team as Creative Director.
Lorenzo conceptualizes and creates all branding and assets for Social Media, Editorial Stories and Events.