LOS ANGELES RAMS
The Project
In February of 2022, Los Angeles hosted the biggest global event in Sports. In celebration of bringing America's game to the City of Angels, the Los Angeles Rams along with the team at Sportico (a PMC Company) hosted an event with some of the biggest names in sports and entertainment.
I was tasked with conceptualizing, creating and delivering the branding for this marquee event. Ranging from digital assets for social media, email correspondence, event signage, step & repeats, guest credentials and presentation materials. As a fan of the sport, it was truly gratifying to be trusted with this project. My passion for the game runs deep, as i believe the science of story telling within sports is just as emotionally driven and impactful as it is in the design world. Combining the two was the icing on the cake.
Contribution
Lorenzo served as Creative Director for this initiative. Working with the internal team (at Sportico) as well as marketers, brand specialists and event managers for the Los Angeles Rams.
Lorenzo created all digital and printed assets for this project.